With a specialty, you can market yourself to a target audience as an expert in the discipline, which is something that many clients will be looking for. Here are three tips to find your niche as an interior designer and help your business become a success.
1. Discover your passion
What inspired you to get into design in the first place? In what areas are you especially talented? Pinpoint where your true passions are in design and use those to help you determine the discipline you want to specialize in for your business. It could be a discipline as specific as color specialist or a particular interior decorating style such as modern or traditional.
2. Consider your ideal client
Do you want to work with companies and help design functional working spaces, or would you prefer to decorate people’s homes and help them live in a comfortable space? Narrow your focus even more and consider the types of businesses, groups of people, etc. that you would like to work with. In some cases, your audience will already be determined for you based on the specialty you choose, and it will then be your job to find out who that target audience is in order to market yourself to them.
3. Become the expert
Once you know exactly which discipline you want to focus on for your business, learn everything you can about it and network with other designers in the same field. If you become the expert in that discipline, clients will trust your judgement and those who are looking for a potential designer will be more likely to turn to your services.
While specializing in an interior design discipline limits the amount of people you can reach out to, it allows you instead to create a target audience that you can reach most successfully. Take some time to pinpoint what your focus in interior design should be so you can excel in your business.